Tracking Installation Guide @ Awin

Advertisers onboarding to Awin take an average of 54 days from signing a contract to making their first sale.

The aim of the Tracking Installation Guide is to help speed up that process, and simultaneously reduce the number of support requests relating to Tracking.

As part of their onboarding, Advertisers need to install tracking on their website - a complex and technical procedure.

To simplify this, Awin created plugins for the most popular e-commerce sites like Shopify, so that the majority of smaller clients could easily install tracking.

Of course, not all clients have a basic setup, and some need something more custom where they can install tracking directly onto their website.

As an MVP, the Tracking Installation Guide lay the foundation for Advertisers to easily follow instructions to install the Shopify tracking plugin and test their tracking setup.

Future iterations:

• Installing tracking directly on an Advertiser’s website.

• How we can automate and simplify the tracking wizard.