About me
Who am I?
I'm a data-driven Lead Content Designer with a background in linguistics.
I’m an organised self-starter with a passion for helping people.
I’m a language nerd who loves puzzles and puns.
How do I work?
I use data to drive my decisions:
User interviews, research insights, support tickets.
Metric tracking tools - e.g. HotJar, Google Analytics
Google trends, reading patterns, best practices.
Whatever else I can get my hands on.
I break down silos and seek input from:
Senior stakeholders, SMEs, support staff, PMs, etc.
Product managers, product owners, and developers
Designers and other content designers.
Research team
I support people and build teams up:
Organising crits and retros get regular feedback
Running workshops to share knowledge
Celebrating people’s wins and encouraging great work
Creating progression frameworks, style guides, team goals, and roadmaps.
Skills
Content design
UX Writing
Localisation
Running workshops
Building teams
Leading initiatives
Shaping strategy
Influencing stakeholders
Tools
Figma
Adobe XD
Frontitude
Ditto
Lokalise
Asana
JIRA
What have I done in the past?
I started my career of language-adjacent roles in SAAS platforms after studying linguistics at university and teaching English for a bit.
I’ve lead initiatives and driven impact at global companies across a few different industries:
Built and managed teams in content design and localisation.
Influenced heads of departments, directors, and CEOs.
Enhanced multiple onboarding flows, crafted new homepages and navigations, and even shaped a mental health app.
To find out more, please see my CV.
What do I do for fun?
I like to hike in the peak district and I play ultimate frisbee.
My wife and I recently got married. We love going to shows and doing cryptic crosswords together.
If you’re lucky, you might even get to meet our 3-legged cat (Ernie) during a work call.
